Hmmm ... tide is turning?

From GQ 10/2/2012:

In Defense of Tighty Whities

BY BUREAU OF TRADE

Finding, curating, and selling quality goods, while educating guys on what it is they're actually buying, is Bureau of Trade's mission and one they do quite well. Each week the site is bringing GQ readers thoughtfully selected items for all of life's needs.

The first pair of Jockeys was designed in 1934. To this day, no better, simpler or (arguably) more elegant scaffolding for the manparts has ever been conceived. Yup. Elegant.

Like it or not, we live in the era of the skinny jean--and that requires a rethinking of the way we gird our loins. Long gone are the days when men could drape their bathing suit areas with loose-fitting boxers that swam freely in their Jnco brand leg-sails. Be honest with yourself: boxer briefs, a so-called acceptable compromise, lose their grip on the legs and bunch up at the pockets. Where to turn? Commando? Far too severe on your soldiers (privates?). It's time to reach into the back of the top drawer and pull out a classic: the Jockey Y-front brief. Yes, the snug caucasians. Why Y? For "improved masculine access," as the original ad copy euphemized. Developed by Cooper Inc.'s Arthur Kneibler in 1934 and unveiled a year later at Marshall Fields in Chicago, the Y-fronts--called "jockeys" due to the way they mimicked the support of a jockstrap--quickly brought the party to the world's pants: the initial order sold out, and Cooper was forced to rent a plane to handle the volume of the next shipment. The company changed its name to Jockey International, and its products have been supporting men ever since. Naturally, they're available in a wide swath of colors and fabrics, but we stand by the crisp, honest white cotton originals. Buy them in bulk and beat the bunch. - Micah Fitzerman-Blue

Available at Bureau of Trade (along with a matching vintage watch and classic car).

Read More http://www.gq.com/style/blogs/the-gq-eye/2012/10/in-defense-of-tighty-whities.html#ixzz28fMPacZH