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So Gildan underwear is running ads making fun of people who wear white briefs (even though Gildan sells white briefs ?). The only good part of the campaign is they show people wearing tighty whities (which I think makes the opposite of whatever point they are trying to make).






6 comments:

  1. Replies
    1. That was my exact thought! Maybe someone at Gildan wants to sell more briefs??

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  2. I don't know about reverse psychology. It seems to me that they're trying to influence younger consumers that wearing white briefs is for old people. But whatever, I'm with the though that it's still hot seeing men in white briefs!

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  3. can I get a link to the video with the bearded red head dude?

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    Replies
    1. https://www.youtube.com/watch?v=E3KjTqAAsrA

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  4. Doesn't really matter lots men especially celebrities born in the 90's and late 80s wear briefs. so it's not like it's gonna change anything

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