The Story of men’s underwear - Book

Was hoping there would be more white briefs in the book. 

 

3 comments:

  1. Ian Ogilvy in "The Sorcerers" about 25:30 min in: https://www.youtube.com/watch?v=6Vbu1iR6Uvw&t=1528s

    ReplyDelete
  2. I like the gradual transition from “our underwear is practical and will feel comfortable under your suit” to “women will stare at your latex-wrapped crotch”

    ReplyDelete
  3. The text of the French JIL commercial in the locker room is so incredible :
    "If your underwear is outdated, whose fault is it? When you're not at all proud to undress in public, don't overwhelm your wife. On the contrary, gently talk to her about the problem of underwear. Here too, fashion has changed."
    What an era!

    ReplyDelete